William Morris 
Art and Its Producers, and the Arts and Crafts of to-Day [PDF ebook] 
Two Addresses Delivered Before the National Association for the Advancement of Art

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Whereas the incentive to labour is usually as, sumed to be the necessityof earning a livelihood, and whereas in our modern society this is really the onlyincentive amongst those of the working, class who produce wares of which some form of art is supposed to form a part, it is impossible that men working in this manner should produce genuine works of art. Therefore it is desirable either that all pretence to art should be abandoned in the wares so made, and that art should be re, stricted to matters which have no other function to perform except their existence as works of art, such as pictures, sculpture, and the like; or else, that to the incentive of necessityto labour should be added the incentives of pleasure and interest in the work itself.