Wolfgang Giegerich 
Technology and the Soul [PDF ebook] 
From the Nuclear Bomb to the World Wide Web, Volume 2

C. G. Jung famously declared that it is not the psyche that is in us, but rather we who are in the psyche. Updating this insight, the second volume of Wolfgang Giegerich’s Collected English Papers examines what must be regarded as the most all-encompassing presence of our lives today: technological civilization. Living within technology, we now find that what we had formerly regarded as psychological phenomena-our feelings and emotions, images and dreams-have been superseded by phenomena bearing the predicates "artificial, " "manufactured, " and "virtual." Television, the World Wide Web, and the nuclear bomb are cases in point. Far from being mere things among things, each of these has transformed the whole of man’s world-relation. Though deplored by many as soulless on this account, these phenomena, it may be argued, are the real gods, the real archetypes, of the soul today. Psychologically it is not what we think and feel about them that counts, but what they think, what they feel.