Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his Ph D from Northwestern Polytechnical University.
Содержание
Fundamentals.- Fundamentals of E-commerce.- Technology.- E-commerce Supporting Technologies.- Payment Technologies for E-commerce.- Security Technologies in E-commerce.- Management.- E-commerce and the Law.- E-commerce and Tax.- Network Enterprise Management.- Practice.- E-commerce Architecture and System Design.- Portal Site Design of Virtual Enterprise.- Computer System Integration and E-commerce.- E-commerce Application.- E-commerce and International Trade.- Network Application Psychology.- E-commerce Case Analysis.
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