The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, e Learning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
€213.99
Содержание
Mobile Technologies and Context-Aware Systems.- Social Media Marketing Strategies.- Emotion and Sentiment Analyses.- Social Network and Interaction.- Online Reviews.- ICT and Travellers’ Behaviour.- Gaming, Gamification and Smart Tourism.- Website Evaluation.- ICT Adoption.- e Learning.- Distribution and Decision Support Systems.Об авторе
Zheng Xiang Ph D is assistant professor at the Department of Hospitality and Tourism Management at Virginia Tech. His primary research interests include travel information search, emergent Internet-based technologies for travel decisions and the development of marketing information systems for tourism organizations.Iis Tussyadiah Ph D is associate clinical professor at the School of Hospitality Business Management at Washington State University, Vancouver. Her main research interests include the impact of ICT use on travel experiences and the influence of ICT-mediated experiences on cultural production, place making and destination marketing.
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язык английский ● Формат PDF ● страницы 907 ● ISBN 9783319039732 ● Размер файла 11.8 MB ● редактор Zheng Xiang & Iis Tussyadiah ● издатель Springer International Publishing ● город Cham ● Страна CH ● опубликованный 2014 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2923124 ● Защита от копирования Социальный DRM
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