Rudolf Seyffert 
Wirtschaftliche Werbelehre [PDF ebook] 

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management. The author …

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest fa …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

A sense of not belonging, that we are not accepted or valued at work can be enormously detrimental to our psychological well-being and sense of self, and can impact engagement, motivation and perform …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

First published in 1979, Supplies Management for Health Services looks at the characteristics and problems of hospital suppliers and examines the way in which the hospital and the National Health Ser …