An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
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Language English ● Format EPUB ● Pages 264 ● ISBN 9781137021748 ● Publisher Macmillan Education UK ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 5301621 ● Copy protection Adobe DRM
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