Game-changing disruptions will likely unfold on your watch. Be ready.
In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.
That moment starts with the core dual transformation framework:
Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.
Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
About the author
Scott D. Anthony is the Managing Partner of Innosight, the innovation and growth consulting firm. He is the author of several books, including
The Little Black Book of Innovation and
The First Mile: A Launch Manual for Getting Great Ideas into the Market.
Clark G. Gilbert is the president of Brigham Young University-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.
Mark W. Johnson is a cofounder and Senior Partner at Innosight.
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