Essay from the year 2007 in the subject Communications – Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry’s perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.
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Language English ● Format EPUB ● Pages 20 ● ISBN 9783640664672 ● File size 0.3 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2010 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3891963 ● Copy protection without
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