This book is the latest volume in the series of Springer titles on emotional engineering, tracking the development of this field.
In our society, ‘Culture’ emerges at the dawn of each era, laying the foundation for the development of ‘Civilization, ‘ which is then passed on to the succeeding era. ‘Culture’ embodies the timeless essence of human characteristics, transcending temporal and spatial boundaries, encompassing the visionary pursuit of the future and the relentless quest for self-realization. Both ‘Motivation’ and ‘Emotion’ stem from the Latin word Movere, denoting movement. Why do we, as living beings, bear the epithet ‘Creatures’? It is because we instigate movement to thrive. Unlike other animals, who move merely to subsist in the present, humans navigate life with an eye toward tomorrow. ‘Emotion” etymologically signifies ‘to move out’ in Latin, implying the act of manifesting one’s inner realm in the external world. However, as denoted by the term ‘VUCA’ (Volatility, Uncertainty, Complexity, and Ambiguity, our society is rapidly evolving into a realm of increasing complexity and diversity, transitioning from the tangible to the intangible. While the tangible realm necessitates interaction, the evolving landscape calls for the intervention of technology. Technology delves into the realm of ‘How.’ Yet, ‘Culture’ resides in the emotional domain, pondering ‘What’ and ‘Why, ‘, as does Engineering. The ‘Process’ of daring to transform dreams into reality assumes paramount significance. History admonishes us that now is the opportune moment to forge a novel ‘Civilization’ for the twenty-second century. Let us harness the power of Emotional Engineering to sculpt the twenty-second century ‘Civilization’ into its best iteration.
This book of collected chapters sums up this challenge and how we can meet it.
Table of Content
Chapter 1 – Body and Emotion.- Chapter 2 – Society and Emotion.- Chapter 3 – Face Tactile Sensation for Contact Task.- Chapter 4 – Eye Appeal Communication.- Chapter 5 – The Sense of Touch in Human Development.- Chapter 6 – Practice and Research through the Moving Body.- Chapter 7 – Influence of Users’ Affective Responses toward New Technologies on Their Behavioral Intentions.- Chapter 8 – Current Status and Future of Origami Engineering Born from and Natured by the Folding Culture of Japan.- Chapter 9 – ‘Kawaii’ as a Kansei Value from an Emotional Engineering Perspective.- Chapter 10 – Psychology for Avatar Communication.- Chapter 11 – Value Co-creation through Communication between Producers and Customers in Gastronomic Seiences.
About the author
Shuichi Fukuda is Consulting Professor, Stanford University, Advisor and Professor, Keio University, Japan, Visiting Professor, the Open University of Japan, Dean of Engineering and Dean of Information Systems, Tokyo Metropolitan Institute of Technology, Visiting Professor, Cranfield University, UK, and Visiting Professor, West Virginia University.
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