BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEB
SURVEYS
Exclusively combining design and sampling issues, Handbook of
Web Surveys presents a theoretical yet practical approach to
creating and conducting web surveys. From the history of web
surveys to various modes of data collection to tips for detecting
error, this book thoroughly introduces readers to the this
cutting-edge technique and offers tips for creating successful web
surveys.
The authors provide a history of web surveys and go on to
explore the advantages and disadvantages of this mode of data
collection. Common challenges involving under-coverage,
self-selection, and measurement errors are discussed as well as
topics including:
* Sampling designs and estimation procedures
* Comparing web surveys to face-to-face, telephone, and mail
surveys
* Errors in web surveys
* Mixed-mode surveys
* Weighting techniques including post-stratification, generalized
regression estimation, and raking ratio estimation
* Use of propensity scores to correct bias
* Web panels
Real-world examples illustrate the discussed concepts, methods,
and techniques, with related data freely available on the book’s
Website. Handbook of Web Surveys is an essential reference
for researchers in the fields of government, business, economics,
and the social sciences who utilize technology to gather, analyze,
and draw results from data. It is also a suitable supplement for
survey methods courses at the upper-undergraduate and graduate
levels.
About the author
Jelke Bethlehem, Ph D, is Senior Advisor in the Department of
Statistical Methods at Statistics Netherlands and Professor of
Statistical Information Processing at the University of Amsterdam.
His current research interests include web surveys,
computer-assisted survey information collection, graphical
techniques in statistics, and user-friendly software for
statistical analysis. He is coeditor of Computer Assisted Survey
Information Collection, author of Applied Survey Methods: A
Statistical Perspective, and coauthor of Handbook of
Nonresponse in Household Surveys, all published by Wiley.
Silvia Biffignandi is Professor of Economic and Business
Statistics and Director of the Centre for Statistical Analyses and
Survey Interviewing (CASI) at the University of Bergamo (Italy).
She currently focuses her research in the areas of web surveys,
online panels, and official statistics.
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