Catalog > Social Sciences > Economy > Simon Majaro: International Marketing (RLE International Business) (ePUB)

Simon Majaro
International Marketing (RLE International Business) [EPUB ebook]
A Strategic Approach to World Markets

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Cover of Simon Majaro: International Marketing (RLE International Business) (ePUB)

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

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Format EPUB ● Pages 316 ● ISBN 9781135133658 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2647800 ● Copy protection Adobe DRM

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