Spencer Johnson 
Out of the Maze [EPUB ebook] 

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

The shift from in-person to online health services has now become a driving force in delivering efficient healthcare, especially in developing countries where this need is imperative. The Online Heal …

This book contains 53 nineteenth century American legal cases in which courts discussed accounting issues. Some are well known: Wood v. Drummer (1824) was the foundation for the idea that capital cou …

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services …

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation”s commercial …

Social theory can usefully be conceived in terms of four key paradigms: functionalist, interpretive, radical humanist and radical structuralist. The four paradigms are founded upon different assumpti …

The period between the close of the Kennedy Round and the opening of the Uruguay Round replaced a decade of fast growth in world output and trade – and of prevailing harmony in trade relations across …

First published in 1985. This book examines wide variety of ways in which environmental deterioration, in particular soil erosion, can be viewed and the implicit political judgements that often infor …