Author: Stacey Danheiser

Simon Kelly has 35 years’ experience in the ICT industry in customer service, sales and marketing. He was Marketing Director for BT Major Business where he pioneered the move from ‘product push’ to ‘value-based’ selling and marketing. He led a canon of knowledge for the CIM on best practice B2b marketing. Now a ‘pracademic’. he has developed innovative marketing and sales skills modules for Sheffield Business School where is is a Senior Lecturer. He is President of SHAKE Marketing Group, based in London. Dr Paul Johnston joined Sheffield Business School (part of Sheffield Hallam University) over ten years ago. Prior to this, he spent 20 years in the gambling and electronic games industry. He served on the boards of several companies in competitive strategy, research and product innovation roles. Paul has recently been involved with a customer-centric services module of the Sheffield City Leadership Programme and a range of large corporate projects, as well as undergraduateand postgraduate student tutoring. Stacey Danheiser is Founder of SHAKE Marketing Group, based in Denver, Colorado. Prior to founding her own consultancy, she had 15 years’ experience as a marketing/sales enablement leader (including at board level) at large firms across cable, telecom, financial services and banking sectors.