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Stefan Landwehr & Kai-Ingo Voigt 
Elektronische Marktplätze [PDF ebook] 
E-Business im B2B-Bereich

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Cover of Stefan Landwehr & Kai-Ingo Voigt: Elektronische Marktplätze (PDF)

Elektronische Marktplätze (EM) sind darauf ausgerichtet, Lieferanten, Produzenten und Kunden zu vernetzen und durch elektronischen Handel zwischen diesen Akteuren Kosteneinsparungen zu ermöglichen. Trotz Berg- und Talfahrt im E-Business sind sich viele Unternehmen darüber einig, dass der B2B-Handel im Internet zu den zukunftsträchtigen Geschäftsfeldern gehört. Welches die gewinnbringenden Strategien sind bleibt aber häufig ungeklärt. Dieses Buch erörtert, für welche Handelsobjekte sich EM eignen und welche Strategien sich für Anbieter und Nachfrager ableiten lassen. Insbesondere werden die Potenziale von EM in Bezug auf das ‘Magische Dreieck’ aus Zeit, Kosten und Qualität aufgezeigt. Neben der Einbindung in einen ganzheitlichen Managementansatz bietet das Buch auch viele konkrete Erfahrungen und Beispiele aus der Praxis für erfolgreiche Elektronische Marktplätze.

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Language German ● Format PDF ● ISBN 9783642574054 ● Publisher Physica-Verlag HD ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6327411 ● Copy protection Adobe DRM
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