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Stefan Lüddemann
Mit Kunst kommunizieren [PDF ebook]
Theorien, Strategien, Fallbeispiele

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Table of Content

Wie Kunst Botschaften verstärkt: Das Beispiel Paris Hilton.- Theorie.- Strategie 1: Vermitteln. Wie die Kunst erscheint.- Strategie 2: Transferieren. Wie mit Kunst Images erzeugt werden.- Strategie 3: Evaluieren. Wie Kunst zur Kommunikationsofferte wird.- Kommunikation mit Kunst als Technik des Kulturmanagements.- Kunstkommunikation: Modell einer Produktion kultureller Bedeutung.- Fallbeispiel 1: Osnabrück, Felix Nussbaum und das Konzept der „Friedensstadt“.- Kunst und Wirtschaft: Chancen einer Koalition auf Zeit.- Fallbeispiel 2: Firma Dornbracht, Kunstsponsoring und Badkultur.- Fallbeispiel 3: Modemesse Igedo, Vivienne Westwood und Kreativität.- Kunstkommunikation als Kulturmanagement — ein Fazit.

About the author

Dr. Stefan Lüddemann ist Ressortleiter Feuilleton und Kunstkritiker bei der Neuen Osnabrücker
Zeitung sowie Lehrbeauftragter an der Universität Osnabrück und der Fern Universität Hagen.

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Language German ● Format PDF ● Pages 192 ● ISBN 9783531906553 ● File size 2.5 MB ● Publisher VS Verlag für Sozialwissenschaften ● City Wiesbaden ● Country DE ● Published 2007 ● Downloadable 24 months ● Currency EUR ● ID 2159184 ● Copy protection Social DRM

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