Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you’ll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot’s lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
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About the author
Sean Sauber's career has run the gamut from being an orthopedic physician's assistant in trauma, sports and joint reconstruction, to consulting work with “The Big Five.” He played multiple roles at Procter & Gamble, business development at a software dot com, as well as making time to teach in college. Through all of this, the common thread has been an understanding of relationships between individuals and groups and leveraging these insights to drive innovation. He was a founding member of the Clay Street project at P&G, leading session development, design research, and business model development. These experiences led to the creation and execution of workshops focused on the development of creative cultures in organizations. After leaving P&G in 2007, he continued to help individuals, teams, and organizations leverage their effectiveness and innovation potential. In 2009, he started Extending Minds, a firm specializing in the evolution of design cultures for breakthrough innovation for teams at firms like GE Healthcare, Target, Pfizer, Mayo Clinic, and the University of Cincinnati Office of the President.
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