A top business leader shares the business principles he used to
launch both a top company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problems
requires passion and creativity as well as tangible results. The
Non Nonprofit shares the same business principles that drive
the world’s best companies, showing how they can (and should) be
applied to the realm of nonprofits. Steve Rothschild personally
crossed sectors when he left corporate America to found Twin Cities
RISE!, a highly successful poverty reduction program. His honest
story, and success and missteps, create an essential roadmap for
any social venture looking to prove and boost its impact.
* Distills essential nonprofit principles such as having a clear
and appropriate purpose, creating economic value from social
benefit, and establishing mutual accountability
* Shares successful approaches from innovative organizations such
as Grameen Bank, Playworks, Common Ground, Habitat for Humanity,
Lumni, Caring Bridge, College Summit and RISE!
* Draws from the author’s success in founding and building Twin
Cities RISE!, which trains unemployed Minnesotans for living wage
jobs. RISE! serves 1, 500 participants each year
As insightful as it is inspiring, The Non Nonprofit can
help maximize the positive impact of any nonprofit.
Table of Content
Foreword: How This Book Will Benefit Us All ix
by Bill George
Introduction 1
1 Principle #1: Have a Clear and Appropriate Purpose 21
2 Principle #2: Measure What Counts 47
3 Principle #3: Be Market Driven 65
4 Principle #4: Create Mutual Accountability 85
5 Principle #5: Support Personal Empowerment 101
6 Principle #6: Create Economic Value from Social Benefit 141
7 Principle #7: Be Learning Driven 169
8 The Principles in Practice 191
Appendix A: What You Can Do to Make a Difference 203
Appendix B: A Note on the Organizations in This Book 211
Notes 217
Acknowledgments 225
About the Author 227
Index 229
About the author
Steve Rothschild is the founder and board chair of Twin Cities RISE! He was also its CEO for its first nine years. He founded Invest in Outcomes, which developed the human capital performance bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the United States, was the company’s first president, and later became executive vice president of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers who pay a living wage.
For more information, please visit www.steverothschild.org.
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