This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Table of Content
Fast fashion & Sustainable consumption.- Luxury and fashion brand communication differentiation for sustainable consumer –behavior.- Fashion Brands and Consumers approach towards Sustainable Fashion.- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.
About the author
Dr Subramanian Senthilkannan Muthu holds Ph D in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.
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