This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.
Readership
Business students, researchers, managers and entrepreneurs.
Sukanta Kumar Baral & Richa Goel
Changing Competitive Business Dynamics Through Sustainable Big Data Analysis [EPUB ebook]
Changing Competitive Business Dynamics Through Sustainable Big Data Analysis [EPUB ebook]
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Language English ● Format EPUB ● Pages 285 ● ISBN 9789815256659 ● File size 9.8 MB ● Editor Sukanta Kumar Baral & Richa Goel ● Publisher Bentham Science Publishers ● City San Antonio ● Country US ● Published 2024 ● Downloadable 24 months ● Currency EUR ● ID 9602866 ● Copy protection without