Naresh K. Malhotra, PhD, is senior fellow, CIBER and Regents” Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. A marketing legend, he also received the Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award, Best Professor in Marketing Management by Asia Best B-School among others. Dr. Malhotra is also an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc.