Al Ries & Jack Trout 
22 Immutable Laws of Marketing [EPUB ebook] 
Exposed and Explained by the World’s Two

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explor …

Aviation Investment uniquely addresses investment appraisal methods across the key industries that make up the aviation sector, including the airports, air traffic management, airline and aircraft ma …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

Social Networks at Work provides the latest thinking, from top-notch experts, on social networks as they apply to industrial and organizational (I/O) psychology. Each chapter provides an in-depth rev …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

In the new world of work, old jobs are being disrupted or eliminated just as new ones are being invented that never existed before. On top of that, professionals are not only changing jobs, but even …

This second edition of Welcome to Good Co updates the author”s critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both t …

Despite valiant efforts and the advent of techniques such as delegation, career development, performance management, key performance indicators, programme and project management, social network analy …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …