Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media e...
Innehållsförteckning
PREFACE
ABOUT THE AUTHOR
INTRODUCTION
CHAPTER 1. AIM FOR THE HEART
Can Great Storytelling Make You Sexier?
All That Is Great, But I’m on a Deadline
Finding F...
Om författaren
Al Tompkins is one of America′s best-known and most-requested journalism trainers. Tompkins has taught professional journalists at conferences, conventions, seminars ...