A unique, truly comprehensive guide to all aspects of investment, that provides a wealth of expert advice and information in clear and jargon-free language that everyone will understand. Part I – getting started What are shares? How to buy and sell shares and what to expect in terms of returns? How to find a stockbroker that’s right for you. How much money should you invest directly in shares? Lower-risk investments in bonds, gilts, and unit and investment trusts. Risk – and achieving the balance between risk and reward. Part II – understanding the jargon What do company results show? Some key financial yardsticks and how to calculate them. Key accounting issues and how the books can be cooked. Financial ratios and what they tell you. Part III – for the more experienced investor Risk and the psychology of investment. Some theories about markets and stock market investment. Key investment styles and the gurus of investment. Different types of investment opportunities. Futures and options. Commodities.
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