The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; b...
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Språk Engelska ● Formatera PDF ● Sidor 348 ● ISBN 9781136917929 ● Redaktör Angeline G. Close & Lynn R. Kahle ● Utgivare Taylor and Francis ● Publicerad 2011 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4494537 ● Kopieringsskydd Adobe DRM
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