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Författare: Anne-Sophie Bayle-Tourtoulou

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3 E-böcker av Anne-Sophie Bayle-Tourtoulou

Omslag till Michel Badoc & Anne-Sophie Bayle-Tourtoulou: Neuromarketing in Action
Michel Badoc & Anne-Sophie Bayle-Tourtoulou: Neuromarketing in Action
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the p …
EPUB
Engelska
DRM
€34.73
Omslag till Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arg …
PDF
DRM
€64.34
Omslag till Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arg …
EPUB
DRM
€64.66