This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part ...
Innehållsförteckning
1. How Popular is Movie Going?.- 2. Are the Most Expensive Movies the Most Successful?.- 3. Is Studio Size Important to Box Office Performance?.- 4...
Om författaren
Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He has published nearly 70 books and over 300 other publications on media, marketing ...
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