Beyond the Low Cost Business [PDF ebook] 
Rethinking the Business Model

Stöd

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

€53.49
Betalningsmetoder

Innehållsförteckning

List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Bra...

Läs mer

Om författaren

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and th...

Läs mer
Köp den här e-boken och få 1 till GRATIS!
Språk Engelska ● Formatera PDF ● Sidor 199 ● ISBN 9781137277534 ● Filstorlek 3.4 MB ● Utgivare Palgrave Macmillan UK ● Stad London ● Land GB ● Publicerad 2013 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 2646935 ● Kopieringsskydd Social DRM

Fler e-böcker från samma författare (r) / Redaktör

35 530 E-böcker i denna kategori