Brian Smith 
Brand Therapy [EPUB ebook] 
15 Techniques for Creating Brand Strategy in Pharma and Medtech

Stöd

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand...

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Introduction………………………………………………………………………………………………1

Chapter 1: Strong brand strategies use the right tools: An overview of

the brand team’s toolkit ………...

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Om författaren

Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharm...

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Språk Engelska ● Formatera EPUB ● Sidor 210 ● ISBN 9781788600064 ● Filstorlek 13.1 MB ● Utgivare Practical Inspiration Publishing ● Stad Northwich ● Land GB ● Publicerad 2018 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 7796491 ● Kopieringsskydd Adobe DRM
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