Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.
3 E-böcker av Carol J. Pardun
Carol J. Pardun: Advertising and Society
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influ …
EPUB
Engelska
DRM
€35.99
Carol J. Pardun: Advertising and Society
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influ …
PDF
Engelska
DRM
€35.99
Beth E. Barnes & Sheri J. Broyles: Advertising Account Planning
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of …
EPUB
Engelska
DRM
€32.23
