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Become familiar with the key concepts of fundamental analysis and learn how to put them into action in the real world Fundamental Analysis For Dummies is a valuable guide for investors who want to kn …

Get the 411 on real estate investment trusts (REITs) and how they might fit into your portfolio Are you looking for exciting–but responsible–new investment opportunities that go beyond simple stock …

Beginner-friendly information you need to successfully manage finances in a not-for-profit organization Nonprofit Bookkeeping & Accounting For Dummies is a helpful guide for anyone who is responsible …

Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding …

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days–and digital marketing is no exception! Salesforce Marketing Cloud For Dumm …

Make a difference with company culture Organizations around the world are looking for the ’secret sauce’ to create strong company cultures–and this book lets you in on what you can do to share the s …

Today People’s Republic of China is emerging as one of the major global economies. But a lot of negotiations between German and Chinese businessmen have failed in China because German entrepreneurs h …

Make some headway in the notoriously tough subject of business statistics Business Statistics For Dummies helps you understand the core concepts and principles of business statistics, and how they re …

Take your productivity to the next level and make the most of your time! Do you have too much to do and not enough time to do it? Don’t we all! Productivity For Dummies shows you how to overcome this …

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader’s guide to managing customer interactions. Customer relationship management is a cri …