Cheng Lu Wang is Professor of Marketing at the University of New Haven, USA and the editor-in-chief of the Journal of Research in Interactive Marketing. Dr, Wang has over one hundred scholarly publications and five books. His work has been widely cited and he has been named in the world’s top 2% of Scientists List by a researcher team from Stanford University.
5 E-böcker av Cheng Lu Wang
Cheng Lu Wang: Handbook of Contemporary Marketing in China
This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing …
PDF
DRM
€344.26
Jozsi Szigethy & Benjamin Veress: Horizons in Earth Science Research. Volume 18
Horizons in Earth Science Research. Volume 18 opens with a chapter discussing the influence of canyons at the nearshore of river mouths on water dynamics and sediment transport, seawater intrusion in …
PDF
DRM
€372.42
Cheng Lu Wang: The Palgrave Handbook of Interactive Marketing
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active cust …
PDF
Engelska
€223.63
