Chris Murray 
Marketing Gurus [EPUB ebook] 

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Strategic planning is the starting point for projects and often the primary reason for a project’s success or failure. Project leaders and project-orientated organisations need to understand strategi …

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …