Christian Schwarz 
Marketing 2000 [PDF ebook] 
Perspektiven zwischen Theorie und Praxis

Strong leadership is necessary to drive the transformational change required to build and apply digital capabilities across organizations. Digital transformation in the supply chain is a leadership p …

Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces …

’In 2012, U.S. and European firms accounted for the highest share of revenue generated by the top international architecture and engineering firms in Africa, at 27 and 31 percent, respectively, ’ acc …

The investment in global collaboration technology now exceeds US$45 billion. Professionals who work across cultures face some of the most cognitively, psychologically and emotionally difficult challe …

This advanced practical textbook deals with the issue of risk analysis, measurement and management in the shipping industry. It identifies and analyses the sources of risk in the shipping business an …

An incredible volume of data is generated at a very high speed within the supply chain and it is necessary to understand, use and effectively apply the knowledge learned from analyzing data using int …

Streamline your organization”s communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As …

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent year …

There’s an epidemic of leadership failure—whether something as small as a meeting, or as large as implementing enterprise wide change. Leaders know that sinking feeling when a gap emerges between the …

Fundamentals of Integrated Vehicle Realization is a unique and solid contribution to the subject of product development, centered on the automotive industry. Automotive manufacturers and suppliers …