Curtis P. Haugtvedt & Wei-Na Lee 
Diversity in Advertising [EPUB ebook] 
Broadening the Scope of Research Directions

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rathe...

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Språk Engelska ● Formatera EPUB ● Sidor 472 ● ISBN 9781135617554 ● Redaktör Curtis P. Haugtvedt & Wei-Na Lee ● Utgivare Taylor and Francis ● Publicerad 2004 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 3087891 ● Kopieringsskydd Adobe DRM
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