Cynthia M. Beath & Leslie Owens 
Data Is Everybody’s Business [PDF ebook] 
The Fundamentals of Data Monetization

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.Key features of the book:* Grounded in twenty-eight years of academicresearch, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)* Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks* Rich with detailedcase studies* Supplemented by free MIT CISR website resources (cisr.mit.edu)Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.