David Butler & Linda Tischler 
Design to Grow [EPUB ebook] 
How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

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Tomorrow’s business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile – something most established businesses struggle with. In Design to Grow, Coca-Cola’s vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca...

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Språk Engelska ● Formatera EPUB ● ISBN 9780241198391 ● Utgivare Penguin Books Ltd ● Publicerad 2015 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 3722772 ● Kopieringsskydd Adobe DRM
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