ROY A. YOUNG is Vice President of Development for Marketing Profs and a coach to marketing executives. He formerlyheld high-level marketing and consulting positions with Time Inc., Yankelovich Partners, Inc., and the Los Angeles County Metropolitan Transportation Authority.
ALLEN M. WEISS, PHD, is Professor of Marketing at the University of Southern California”s Marshall School of Business. Heconsults mainly with business-to-business organizations and iswidely published in academic journals.
DAVID W. STEWART, PHD, is the Robert E. Brooker Professorof Marketing at USC”s Marshall School of Business. A former editorof the Journal of Marketing, he is a marketing strategy advisor to Fortune 1000 companies.
20 E-böcker av David Stewart
Roy A. Young & Allen M. Weiss: Marketing Champions
Praise for Marketing Champions ’Much has been written about the importance of using marketing principles and tools effectively. But we’ve paid far less attention to how marketing works within an orga …
PDF
Engelska
DRM
€19.99
David Stewart & Michael M. Saren: The Marketing Pathfinder
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, mar …
PDF
Engelska
DRM
€37.99
David Stewart & Michael M. Saren: The Marketing Pathfinder
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, mar …
EPUB
Engelska
DRM
€29.99
David Stewart: One Day, One Life
‘One Day One Life is an incredibly raw and honest story of addiction, anxiety, loss, and love. David’s reflections on his own struggle with addiction provide a unique insight into some of his darkest …
EPUB
Engelska
DRM
€3.99
David Stewart: The Fantastic Turtles
After finding some old submarines on a nearby deserted island, The Fantastic Turtles follow their leader, Sarde, as he heads south. Ending up at the home of their longtime rivals, the Falgans, they b …
EPUB
Engelska
DRM
€6.49
David Stewart: The Form of Poetry in the 1820s and 1830s
The 1820s and 1830s, the gap between Romanticism and Victorianism, continues to prove a difficulty for scholars. This book explores and recovers a neglected culture of poetry in those years, and it d …
PDF
Engelska
€96.29
David Stewart & Suely Oliveira: BUILDING PROOFS: A PRACTICAL GUIDE
This book introduces students to the art and craft of writing proofs, beginning with the basics of writing proofs and logic, and continuing on with more in-depth issues and examples of creating proof …
EPUB
Engelska
DRM
€18.99
David Stewart: Exploring the Philosophy of Religion
Exploring the Philosophy of Religion, 7th Edition, combines the best features of a text and a reader by offering clear analysis coupled with important primary-source readings. Professor David Stewart …
EPUB
DRM
€111.63
David Stewart: Exploring the Philosophy of Religion
Exploring the Philosophy of Religion, 7th Edition, combines the best features of a text and a reader by offering clear analysis coupled with important primary-source readings. Professor David Stewart …
PDF
Engelska
DRM
€110.53
Billy Frank & Craig Horner: British Labour Movement and Imperialism
With Foreword by Tony Benn.This edited collection explores the British labour movement’s relationship with imperialism in the period 1800-1982 through nine inter-connected articles. Labour historians …
PDF
DRM
€74.47
David Stewart: Heart and Sole
In April 1988, a 37-year-old restaurant manager embarked on a 1, 600 mile trek from Wyoming to Nashville, Tennessee, in hopes of singing on the stage of country music’s Grand Ole Opry. Accompanied by …
EPUB
Engelska
DRM
€5.49
David Stewart: Creepy Egyptian Mummies
You walk deeper into the dark tomb, smelling the musty air and holding your lantern with a trembling hand. What’s that up in front of you, inside that dusty coffin? It’s a mummy! Thrill your readers …
PDF
Engelska
DRM
€37.59
Geoff Walton – Editor & Frances Johnson – Editor: Introduction to Healthcare Knowledge and Library Services
The range of roles in healthcare knowledge and library services are many and varied. From ‘traditional’ librarian roles to those that break new ground – including clinical, embedded and outreach libr …
EPUB
Engelska
DRM
€47.99
David Stewart: The Saint Louis Site
When you wake up on a hot July morning in the central Sacramento Valley of California, your first thought is normally, how long it will be before the temperature reaches one hundred degrees, and what …
EPUB
Engelska
DRM
€9.99
David Stewart – Editor & Frances Johnson – Editor: Introduction to Healthcare Knowledge and Library Services
The range of roles in healthcare knowledge and library services are many and varied. From ’traditional’ librarian roles to those that break new ground – including clinical, embedded and outreach libr …
PDF
Engelska
DRM
€41.10
David Stewart: Path to Devolution and Change
Margaret Thatcher’s premiership from 1979 to 1990 had a profound impact on Scotland. David Stewart analyzes the impact of this period of Conservative government on Scotland, while examining the exten …
PDF
Engelska
DRM
€109.91
John Gardner & David Stewart: Nineteenth-Century Literature in Transition: The 1830s
…
EPUB
Engelska
DRM
€115.39
David Stewart: Production Line
The first monograph on the first photographer to be awarded the Prize for Editorial, Advertising & Fashion Photography by the Royal Photographic Society, this extraordinary collection celebrates Davi …
EPUB
Engelska
€42.00
