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David Taylor 
Brandgym, third edition [EPUB ebook] 

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Omslag till David Taylor: Brandgym, third edition (ePUB)

the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition ’reboots’ the whole brand vision to action process to be fit for purpose in today’s digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 ’Workouts’ is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1, 250 case studies with detailed data and videos.

€10.23
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Formatera EPUB ● Sidor 288 ● ISBN 9781912317226 ● Utgivare RedDoor Publishing ● Publicerad 2017 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 5395762 ● Kopieringsskydd Adobe DRM
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David Taylor

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Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice
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The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …
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David Sykes: An Engineer”s Guide to Influencing and Persuading
Do you struggle to get your ideas accepted and sometimes think, as people talk over you, perhaps I”m invisible? If so, this book will provide you with a road map for change. It presents the subject …
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Omslag till Kevin Keasey & Helen Short: Managerial Labour Markets in Small and Medium-Sized Enterprises
Kevin Keasey & Helen Short: Managerial Labour Markets in Small and Medium-Sized Enterprises
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Marc-Philippe Lumpe: Leadership and Organization in the Aviation Industry
Leadership and organisational structures which are not adjusted to the cultural background of the employees concerned are most likely to produce sub-optimal results (House, 2004). Therefore it is nec …
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Hasan Akpolat: Six Sigma in Transactional and Service Environments
In 1987, Motorola developed Six Sigma out of a need for improvement in their pager manufacturing processes. Since then, Six Sigma has been implemented by a number of manufacturing companies, predomin …
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Omslag till Peter Sumner & Brian Thorpe: Quality Assurance in Construction
Peter Sumner & Brian Thorpe: Quality Assurance in Construction
The need for quality assurance in construction is now widely accepted. As a result, pressure is currently being applied to contractors and those offering professional services to demonstrate QA capab …
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Omslag till Jodi Baker & Cat Rickard: Going Global
Jodi Baker & Cat Rickard: Going Global
As organizations operate across countries and continents there is an increasing demand for the development of an HR function designed to deliver global support. This requires rethinking the structure …
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