Actively Caring for Safety: The Psychological Science of Injury Prevention outlines proactive applications of applied behavioural science and humanism (i.e., humanistic behaviourism) for improving health and safety. This text provides evidence-based principles for customizing effective processes for improving the human dynamics of safety and health in various locations-from home to the workplace, and throughout a community. World-renowned health/safety researcher, teacher, and consultant E. Scott Geller combines theory and principles in practical step-by-step procedures with behavioral science methods capable of enhancing safety awareness, reducing at-risk behavior, and facilitating ongoing participation in safety-related activities. Drawing upon his bestselling works Working Safe and The Psychology of Safety Handbook, this book presents a science-based and practical approach to improving attitudes and behavior for achieving an injury-free work environment. The text has been improved and updated throughout and includes additional material on a rationale for language to replace common safety-related words that stifle human engagement. Plus, critical safety-relevant information is provided on empathy, emotional intelligence, self-motivation, positive psychology, psychological safety, the dramatic benefits of promoting perceptions of personal choice, and critical distinctions between leadership and management for optimizing workplace safety and productivity.Written in an enjoyable, anecdotal, and engaging style, this is an essential read for any student, academic, researcher, or professional of health and safety.