Eddie Yoon is the founder of Eddie Would Grow, LLC a think tank and advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollars of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world”s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of Superconsumers, published by Harvard Business School Press, which was recently named one of the Top Business Books of 2017 by Strategy + Business. He contributes regularly on consumers, future demand and growth strategy to the Harvard Business Review and on startups with Inc.com and has been a key note speaker at conferences in Asia, Australia, Europe and the Americas.
32 E-böcker av Eddie Yoon
Eddie Yoon: Superconsumers
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, …
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€31.99
Nicolas Cole & Eddie Yoon: Missionaries vs Mercenaries
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most entrepreneurs and business strategists be …
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Nicolas Cole & Christopher Lochhead: Dying-From-Home
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The COVID-19 pandemic has opened the door for …
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Christopher Lochhead & Nicolas Cole: How To Create A Category As A Small ’e’ Entrepreneur
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com One of the most common questions entrepr …
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Nicolas Cole & Christopher Lochhead: The Next 10 Years For Netflix
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the summer of 2021, Netflix announced its p …
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Christopher Lochhead & Eddie Yoon: The Meta Problem
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com When you hear the word ’Facebook, ’ what comes …
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Eddie Yoon & Christopher Lochhead: The ’Ism Schism’
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people don’t know that the man who built …
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Nicolas Cole & Christopher Lochhead: Engineering Exponential Moments
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If your career starts at 25, and the average r …
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Christopher Lochhead & Nicolas Cole: Tesla Superconsumers Are Making Millions
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In a time where income inequality has never be …
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Nicolas Cole & Christopher Lochhead: Position Yourself Or Be Positioned
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Human beings are not brands. Listen closely… …
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Christopher Lochhead & Eddie Yoon: How To Have A Legendary Career
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com How are you investing your life? Some of the m …
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Christopher Lochhead & Eddie Yoon: Rethinking Black Friday
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the late 2000s, the United States ran one o …
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Nicolas Cole & Christopher Lochhead: Category Design For Social Change
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Everything is the way it is because someone c …
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Nicolas Cole & Christopher Lochhead: The Big Category Lie
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people believe Category Design is who-ha, …
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Eddie Yoon & Christopher Lochhead: Living Your Category POV
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Many years ago, Kraft ran an internal survey. …
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Christopher Lochhead & Nicolas Cole: The Digital Education Crisis
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Right now, we’re experiencing a fundamental ch …
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Christopher Lochhead & Nicolas Cole: The Big Product Lie
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Silicon Valley says, ’The best product always …
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Nicolas Cole & Christopher Lochhead: Writer Business Models
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Some writers don’t want to think about the mon …
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Christopher Lochhead & Nicolas Cole: The Art Of Fresh Thinking
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Actual ’thinking’ is not reflexive. It’s refle …
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Nicolas Cole & Eddie Yoon: How To Make Money In A Recession
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com We are in a recession. (Not officially, but it …
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Nicolas Cole & Eddie Yoon: How To Become A Top 444 Author
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The pinnacle of sharing your insights with the …
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Eddie Yoon & Nicolas Cole: Category Science 101
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The entire field of ’analysis’ (of any kind: h …
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Christopher Lochhead & Eddie Yoon: Crossing The Chasm With Category Science
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There isn’t a tech executive on planet earth w …
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Christopher Lochhead & Eddie Yoon: The Digital American Dream
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There are two types of people on planet earth …
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Christopher Lochhead & Eddie Yoon: The Category Design Scorecard
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category design is the strategy for dealing wi …
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Nicolas Cole & Eddie Yoon: The Mentor Myth
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to have any hope of remaining rele …
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Nicolas Cole & Christopher Lochhead: Martin Cooper
In 1973, Martin Cooper invented the cell phone. How?
- He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
- He synchronized the Magic Triangle (p …
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Christopher Lochhead & Eddie Yoon: Dr. Ayelet Fishbach
To read this ’Pirate Profile, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to change your behavior, you …
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Christopher Lochhead & Nicolas Cole: Paid To Create
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com You are an Intellectual Capitalist-and you mig …
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Christopher Lochhead & Nicolas Cole: Category Design 101
To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category Design is about educating the world o …
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Category Pirates: The 22 Laws of Category Design
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates expo …
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€19.99
Eddie Yoon & Katrina Kirsch: Radical Resilience
<p>To read this ’mini-book, ’ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com</p><p>As a category desig …
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