Become an Instagram aficionado and grow your business online
Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram’s powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers’ lives. This new edition covers all of Instagram’s latest features, including verified accounts, Broadcast Channels, and integration with Threads. You’ll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram.
- Set up your Instagram business account and link your sales to the Instagram Shopping feature
- Use analytics to understand your engagement and create better content
- Learn how to effectively use Instagram Stories, Broadcast Channels, and Threads
- Reach more people with brand partnerships, hashtags, and viral posts
Even if you’re a complete Insta-beginner, Instagram For Business For Dummies will help you market your brand on this powerful social platform.
Innehållsförteckning
Introduction 1
Part 1: Creating Your Profile and Building Your Narrative 5
Chapter 1: Installing Instagram 7
Chapter 2: Setting Up Your Profile 21
Chapter 3: Hitting Your Target Audience 35
Chapter 4: Taking and Posting Great Photos 47
Part 2: Interacting with Others 69
Chapter 5: Finding People to Follow 71
Chapter 6: Sharing and Commenting on Posts 85
Chapter 7: Direct Messaging with Ease 97
Chapter 8: Wielding the Power of the Hashtag 115
Part 3: Fitting All the Marketing Pieces Together 129
Chapter 9: Planning a Winning Ad 131
Chapter 10: Creating an Effective Instagram Ad 143
Chapter 11: Creating a Winning Contest 159
Chapter 12: Connecting Your Marketing Dots 173
Chapter 13: Instagram Analytics 185
Part 4: Using Instagram Stories as Another Avenue 193
Chapter 14: Sharing with Instagram Stories 195
Chapter 15: Making Your Story More Fun 209
Chapter 16: Sharing Your Stories in New Ways 223
Chapter 17: Using Highlights to Keep Stories Longer 235
Chapter 18: Going Live on Instagram 243
Part 5: Becoming a Pro at Reels and Broadcast Channels 251
Chapter 19: Using Reels to Stand Out 253
Chapter 20: Creating a Reels Presence 257
Chapter 21: Starting Your Own Broadcast Channel 275
Part 6: Why Isn’t This Working? 283
Chapter 22: Insta-Diagnosing Instagram 285
Chapter 23: Insta-Help Is on the Way 301
Part 7: The Part of Tens 313
Chapter 24: Ten Brands Killing It on Instagram 315
Chapter 25: Ten Places to Find Inspiration 325
Index 335
Om författaren
Eric Butow is the owner of Butow Communications Group and author of 40+ books, including Digital Etiquette For Dummies. IG: @ericbutow.
Corey Walker is the owner of The Marketing Specialist in El Dorado Hills, California. IG: @coreycwalker.
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