Ethan B Russo & Virginia M Tyler 
Management of Marketing [EPUB ebook] 

Stöd

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.
Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

€48.50
Betalningsmetoder
Köp den här e-boken och få 1 till GRATIS!
Formatera EPUB ● Sidor 304 ● ISBN 9781136386039 ● Utgivare Taylor and Francis ● Publicerad 2005 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2491245 ● Kopieringsskydd Adobe DRM
Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

253 158 E-böcker i denna kategori