Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
€50.28
Köp den här e-boken och få 1 till GRATIS!
Språk Engelska ● Formatera PDF ● Sidor 78 ● ISBN 9781461438199 ● Filstorlek 0.5 MB ● Utgivare Springer New York ● Stad NY ● Land US ● Publicerad 2012 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 2476887 ● Kopieringsskydd Social DRM
Fler e-böcker från samma författare (r) / Redaktör
11 488 E-böcker i denna kategori
