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Gerhard Versteegen
Pressearbeit in der IT-Branche [PDF ebook]
Erfolgreiches Vermarkten von Dienstleistungen und Produkten in der IT-Presse

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Omslag till Gerhard Versteegen: Pressearbeit in der IT-Branche (PDF)

Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der IT-Pressearbeit heraus. Schwerpunkte des Buches sind der Aufbau der Pressearbeit, die Darstellung möglicher Aktivitäten und der Instrumente und Strategien, die zur Realisierung zur Verfügung stehen. Ebenso kommt der Einsatz von Presseagenturen und Aufbau und Pflege von Presseportalen zur Sprache. Zahlreiche Beispiele erfolgreicher Presseaktivitäten runden dieses Werk ab.

Der Leser erhält mit diesem Buch einen konkreten Leitfaden zum Aufbau der Pressearbeit und ein grundlegendes Verständnis für die besonderen Bedingungen, Wege und Aktivitäten der Pressearbeit im IT-Umfeld.

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Språk Tyska ● Formatera PDF ● ISBN 9783642188152 ● Redaktör Gerhard Versteegen ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6322137 ● Kopieringsskydd Adobe DRM

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