John Nguyet Erni & Siew Keng Chua 
Asian Media Studies [PDF ebook] 
Politics of Subjectivities

Notes on Contributors.
Acknowledgments.
1. Introduction: Our Asian Media Studies? (John Nguyet Erni,
City University of Hong Kong and Siew Keng Chua, Nanyang
Technological University).
Part I: Moving In, Moving Out: Transnational Flows.
2. Discrepant Intimacy: Popular Culture Flows In East Asia
(Koichi Iwabuchi, International Christian University).
3. Hook ’em Young: Mcadvertising And Kids In Singapore (Siew
Keng Chua, Nanyang Technological University and Afshan Junaid,
Nanyang Technological University).
4. Techno-Orientalization: The Asian VCD Experience (Kelly Hu,
National Chung Cheng University).
Part II: Moving Backward, Moving Forward: Histories And
Politics.
5. The Struggle For Press Freedom And Emergence Of ’Un-Elected’
Media Power (Myungkoo Kang, Seoul National University).
6. ’Forward-Looking’ News?: Singapore’s News 5 and the
Marginalization of the Dissenting Voice (Sue Abel, University Of
Auckland).
7. Beyond the Fragments: Reflecting On ’Communicational’
Cultural Studies in South Korea (Keehyeung Lee, Yonsei
University).
8. Re-Advertising Hong Kong: Nostalgia Industry and Popular
History (Eric Kit-Wai Ma, Chinese University Of Hong Kong).
Part III: Moving Between: Formations Of Audiences And
Subjectivities.
9. The Whole World is Watching Us: Music Television Audiences in
India (Vamsee Juluri, University Of San Francisco).
10. From Variety Show To Body-Sculpting Commercials: Figures Of
Audience and the Sexualization of Women/Girls (Irene Fang-Chih
Yang, National Dong Hwa University).
11. Recuperating Malay Custom/Adat In Female Sexuality in
Malaysian Films (Gaik Cheng Khoo, Asia Research Institute).
12. The Formation of a Queer Imagined Community in Post-Martial
Law Taiwan (John Nguyet Erni and Anthony Spires, Yale
University).
Index.

John Nguyet Erni is Associate Professor of Media and
Cultural Studies and Coordinator of Graduate Studies in the
Department of English and Communication, City University of Hong
Kong. He is author of Unstable Frontiers: Technomedicine and the
Cultural Politics of ’Curing’ AIDS (1994); editor
of a special issue entitled ’Becoming (Postcolonial) Hong
Kong’ for Cultural Studies (2001); and co-editor, with
Ackbar Abbas, of Internationalizing Cultural Studies
(Blackwell 2004).
Siew Keng Chua is Professor of Communication Studies at
the Auckland University of Technology. Her work in the fields of
Asian media, gender studies, and cultural studies has been
published in The Journal of International Communication, Jump
Cut, and Cinemaya.