Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Innehållsförteckning
Introduction.- The Business Model Concept.- Retail Business Model Pioneers: Striving for Customer Benefit – The Case of Aldi.- Pure Beauty – The Case of Body Shop.- Globalizing Coffee Culture – The Case of Starbucks.- Customized and Built to Order – The Case of Dell.- Creating the Global Shopping Mall – The Case of Amazon.- Media and Entertainment Business Model Pioneers: Beyond the Search Engine – The Case of Google.- Journalism 2.0 – The Case of The Huffington Post.- Making People Happy – The Case of The Walt Disney Company.- Entertainment on Demand – The Case of Netflix.- Passion for Music – The Case of Spotify.- Service Business Model Pioneers.- Democracy in Education – The Case of ed X.- Pioneer in the Skies – The Case of Southwest Airlines.- Manufacturing Business Model Pioneers: Driving Against the Tide – The Case of Tesla Motors.- Managing Complexity – The Case of Siemens.- Key Learnings: How to Start a Pioneering Business Model?
Om författaren
Kai-Ingo Voigt is a Full Professor in Industrial Management at the Friedrich-Alexander University of Erlangen-Nürnberg. His research interests are in the areas of technology management, innovation management, business model innovation, idea management, industrial value creation, (corporate) entrepreneurship, procurement, and production and operations management.
Oana Buliga is a research assistant at the Chair of Industrial Management of the Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are in the field of innovation management, particularly business model innovation and organizational resilience.
Kathrin Michl completed the Master in Management program at the Friedrich-Alexander-University of Erlangen-Nürnberg, with a focus on the management of industrial businesses, particularly on global operations strategy, strategic supply management, B2B marketing and industrial services.
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