ABOUT THE AUTHOR
LAURIE YOUNG is a specialist in the marketing of services and customer care. His career includes senior positions with Pricewaterhouse Coopers, BT and Unisys. In the 1990s he founded, built and sold his own professional service firm, focussing on service marketing. Over the years he has advised a number of firms, from small, single partner, practices to large, multinational organisations on the contribution of services marketing to shareholder value.
Also by Laurie Young: Competitive Customer Care with Merlin Stone and Making Profits From New Service Development.
6 E-böcker av Laurie Young
Laurie Young: Marketing the Professional Services Firm
Professional services are estimated to be worth up to $700 billion
worldwide, but as the market matures there is an urgent need for
new marketing thinking for global players or small businesses …
PDF
Engelska
DRM
€38.99
Gill Ringland & Andrew Curry: Scenarios in Marketing
You’ve chosen this book. Which probably means you’re a marketer,
you’ve heard of scenarios and you want to know what they can do for
you. Can they help with everyday marketing issues like brands, …
PDF
Engelska
DRM
€27.99
Laurie Young: From Products to Services
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after …
PDF
Engelska
DRM
€36.99
Laurie Young: The Marketer’s Handbook
This book, written by a senior marketer with over thirty years
experience of using marketing techniques and concepts, sets out to
describe, contextualize and rate them. Its prime emphasis is on …
PDF
Engelska
DRM
€34.99
Laurie Young: The Marketer’s Handbook
This book, written by a senior marketer with over thirty years
experience of using marketing techniques and concepts, sets out to
describe, contextualize and rate them. Its prime emphasis is on …
EPUB
Engelska
DRM
€34.99
Laurie Young: Marketing the Professional Services Firm
Professional services are estimated to be worth up to $700 billion
worldwide, but as the market matures there is an urgent need for
new marketing thinking for global players or small businesses …
EPUB
Engelska
DRM
€38.99
