This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.
Innehållsförteckning
Part 1: Introduction
1. Common Grounds of Coffee and Tourism – Lee Jolliffe
Part 2: Coffee Culture and Tourism Contexts
2. Coffee Servicescapes: The Design of Café Culture in New Zealand – C. Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling
3. Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand – Adam Weaver
4. From the World Coffee Conference to the Local Café: Coffee Events Large and Small – Leanne White
5. Coffee-House Culture and Tourism in Cyprus: A Traditionalized Experience – Evi Eftychiou and Nicos Philippou
Part 3: Coffee Destination Experiences
6. Coffee in Vietnam: International Tourist Experiences – Lee Jolliffe, Karen Kwan, and Giang Khong Yen
7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model – Warwick Frost, Keir Reeves, Fiona Wheeler and Jennifer Laing
8. Coffee and Coffee Tourism in Kona Hawai’i: Surviving in the Niche – Charles Johnston
9. Serendipitous Coffee Experiences in Papua New Guinea – Wendy S. Shaw
Part 4: Responsible Coffee Tourism and Cultural Change
10. Blending Coffee and Fair Trade Tourism – Michael Hall
11. Canada’s Just Us! Coffee Roasters Co-operative Coffee Tour Venture – Nancy Chesworth
12. Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania – Harold Goodwin and Harro Boekhold
13. La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-Related Tourism to Augment Coffee Families’ Incomes – Bob Harvey and Diane Kelsay
Part 5: Conclusion
14. Coffee and Tourism Research Directions – Lee Jolliffe
Om författaren
Lee Jolliffe is Professor (Retired) at the University of New Brunswick, Saint John, Canada and a Visiting Professor at Asia Ritsumeikan University, Japan. She is the editor of Tea and Tourism: Tourists, Traditions and Transformations (2007) published with Channel View Publications and has investigated tea tourism in Japan, China, Thailand, Sri Lanka, Taiwan and South Korea.
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