Lilly Marlene Kunkel 
Hamburg vs. Munich: Which City Brand Has the Edge? [PDF ebook] 

Stöd

Bachelor Thesis from the year 2008 in the subject Tourism – Miscellaneous, grade: 1.3, University of Brighton (School of Service Management), language: English, abstract: The aim of this dissertation was to examine the development of Hamburg and Munich’s destination branding strategies and whether German consumers can tell the difference between the two. The findings indicated that the overall recognition of Munich among the participants of this study was better than that of Hambu...

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Språk Engelska ● Formatera PDF ● Sidor 123 ● ISBN 9783640485994 ● Filstorlek 1.2 MB ● Utgivare GRIN Verlag ● Stad München ● Land DE ● Publicerad 2009 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 3871824 ● Kopieringsskydd utan

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