Finding it, refining it, loving it, and actually getting out
there and doing it
Don’t waste your life not doing something you aren’t brilliant
at, not setting the world on fire with your ideas, your thinking,
your inventions, your words — it doesn’t matter how you do
your Thing, what matters is that you DO IT! And how about turning
that Thing into your business too? Lucy Whittington is on a mission
— she wants everyone in the world to do what they’re
brilliant at and not just what they’re ’good’ at. Having done what
she was ’good’ at for a long time (marketing), and getting
overqualified with an MBA, Lucy realized that her ’Thing’ was
finding other people’s Thing and helping them turn it into a great
business that they love. In this book, Lucy uses her proven
five-step process to help even more people find what they are
brilliant at.
* Find out what you should be doing and how to make a living from
it
* Take advantage of Lucy’s expertise and follow her five-step
process for success
* Be inspired and gain real practical advice
* Receive guidance on taking your new business to the next level
by creating your ’Star Plan’
* Become famous for what you do
Imagine being so gifted that the work you are paid to do comes
as naturally as breathing, and is so enjoyable that you would do it
for free. It can happen. You’re gifted at something, and that
something is marketable. You can put yourself on the path to your
ideal life, but first you have to Find Your Thing.
Innehållsförteckning
Foreword vii
Introduction 1
PART ONE: FINDING YOUR THING 9
1. Why Find Your Thing? 11
2. How to Find Your Thing 31
3. Doing Your Thing 53
PART TWO: GETTING FAMOUS FOR YOUR THING 77
4. Fame Name® 79
5. Interesting Stories Sell 95
6. Nothing is Impossible 111
7. Get in Your Spotlight 127
Get Business Famous 157
More Resources 161
About the Author 163
Acknowledgements 165
Om författaren
Lucy Whittington works with hundreds of clients worldwide on finding their thing – online and in person. She has run a marketing consultancy since 2005 and launched Being a Business Celebrity in 2010.
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